The brief: Develop and deliver a powerful, socially rooted feature film for a global audience, culminating in its release on Netflix, while maintaining strong narrative integrity and production quality.
The execution: I worked across the entire lifecycle of the film, from script development to pre-production, production, post-production, and finally marketing and promotions, collaborating closely with the director, editor, and production teams.

The brief: Deliver a high-impact farewell campaign for one of India's most beloved teen dramas on Amazon MX Player.
The execution: I led the creative vision for the audio visual marketing rollout. Leveraging the return of lead character Sam, we crafted a narrative-driven campaign that resonated with Gen-Z through relatable social content.

The brief: Bring together a curated anthology of emotionally rich stories, translating celebrated literary works for a contemporary audience.
The execution: I worked as Creative Producer on this anthology series. The shoot was held in the gorgeous interiors of Kerala. The project involved working with an ensemble cast and crew and collaborating with stalwarts of Malayalam cinema.

The brief: Create a heartfelt documentary paying tribute to the families of army personnel, honoring their indispensable role in supporting those who serve.
The execution: Coming from an army background, this project was close to my heart. Through interviews with families of servicemen and women, I captured their stories with sensitivity. The film received about 2M views within a day of release.

The brief: Create a short, impactful ad exploring young adults' awareness of their parents' dreams, highlighting emotional connections and the importance of care and understanding.
The execution: I directed the ad film, working closely with the cast to capture authentic reactions, balancing heartfelt storytelling with a relatable narrative style.

The brief: Create a perspective-driven documentary exploring the lives and challenges of the Dalit community in India, shedding light on ongoing social inequalities and caste-based discrimination.
The execution: The film examines the persistence of caste in modern India and the hardships faced by manual scavengers, aiming to familiarise the masses with a problem often brushed under the carpet.

The brief: Develop a thriller series aligned with evolving audience preferences, delivering suspense-driven storytelling.
The execution: The project originated from market analysis identifying growing demand for thriller content. We collaborated with National Award-winning writer Bhavesh Mandalia; I oversaw casting, crewing and production end-to-end.

The brief: Develop a docu-fiction series exploring the circumstances surrounding the death of Lal Bahadur Shastri, blending factual research with engaging storytelling.
The execution: I was involved across the entire lifecycle, from script development to production, post-production and marketing, collaborating with research and creative teams to shape the narrative.

The brief: Support Quaker's Feed a Child initiative, creating an emotionally resonant film encouraging small acts toward providing meals for underprivileged children during festive occasions.
The execution: I worked as Assistant Director, coordinating on-set execution, shot breakdowns and performance alignment, contributing to a narrative emphasizing empathy and community participation.

The brief: Create a dark humor short film for ZEE5 blending satire and suspense within a compact narrative format.
The execution: Written by Nikhil Nair and directed by award-winning filmmaker Amar Kaushik, I supported development and production, shaping the tone so the film balanced humor with thriller elements — following a sleep-deprived protagonist navigating dreams and reality.

The brief: Create an inspiring story-driven film for Blush on International Day of Women's Health, highlighting resilience through entrepreneur Avani Patel's journey.
The execution: As Executive Producer, I oversaw the project from planning to final delivery. The film captured Avani's transformation through therapy, running, cycling and trekking, shaping an empowering arc around her founding Broken Compass.